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frequently asked questions

We are passionate about bringing the element of surprise into your life and want to help you connect with your loved ones through new experiences. There are so many fun things to do around London - we believe that most people have barely scratched the surface!

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Questions we have not covered? Reach out and we will help.

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what is a mirum?

Mirum means surprise in Latin. Whether you’re catching up with a friend(s), going on a first date, organising date nights in a relationship or marriage, entertaining parents or siblings, we at Mirum will take away the stress of planning by organising everything for you!

how does it work?

Select where you want to go, when you want to go and what you want to do. Tell us the vibe you’re after and your budget. Once you’re happy, just pay a relatively small fee and you’re all set! In some instances, you may be required to pay on the day (in line with your chosen budget). In other instances, you may be required to make a prepayment (in line with your chosen budget). Therefore, it is your responsibility to ensure you have adequate funds in the payment instrument you have provided us. You will be notified in advance via text message when a prepayment is required, or when you will be required to pay on the scheduled day.

In the lead up to the date, you’ll receive text messages with clues to where you’re going:

A text confirming your mirum within 24 hours of booking
A text with the name of the nearest station the day before your mirum
A text to tell you where you’re going 1 hour/24 hours before your chosen time, depending if “early reveal” is selected

why the mirum?

We at the mirum have handpicked a selection of things to do in London. What makes us different is that we’re curating a personalised surprise experience for you and your plus one.

We aim to be as transparent as possible, therefore we only take a service fee and there are no hidden charges. Some experiences may require authorisation of a prepayment, while others may not. We will always ask for your permission before authorising a prepayment on your payment instrument. You will be notified in advance via text message when a prepayment is required, or when you will be required to pay on the day of your mirum.

The sense of the unknown makes surprises fun, so remember to embrace the experience…

is mirum only based in london?

Yes, for now. We operate within zones 1 to 3 on the London tube map.

do I need to bring anything to my mirum?

If anything extra is required we will inform you beforehand via text message. Most of the time, just bring yourself, your party, your wallet and your phone.

is my mirum prepaid?

We operate as a planning service and charge a relatively small service fee. You can select 1 of 4 budget options, based on the average spend per person. We have tried our best to cater to a range of budgets.

On occasion, depending on your selected criteria, we may require a prepayment, which will be communicated to you in advance for authorisation.

On the day, see how you’re feeling - go under or over the budget by as much as you want!

how far in advance should I book?

We have a minimum turnaround time of 24 hours. We do advise booking as far in advance as you can to ensure we can curate the best surprise for you.

what if there are certain things I don’t want to do?

There is an open text box within the ‘anything else?’ section on our website for you to let us know if there are things you definitely wouldn’t want to do. We will of course take this into consideration when booking your mirum - we want you to have the best time!

we require accessibility. how can i ensure this is catered for?

You can indicate accessibility requirements on the ‘anything else?’ section on our website. All choices will be made based on your requirements.

do you have things to do in every area?

We will always endeavour to book your mirum based on the criteria you have selected. On the rare occasion that we can’t meet your needs exactly, we will contact you to let you know. We can find an alternative mirum idea for you, or the charge can be refunded.

what if my expectations aren’t met?

This makes us sad. If this does occur, please contact us and we will prioritise finding a solution for you.

i can’t make it now, what shall I do?

If it’s more than 48 hours away, don’t worry! You can rearrange your mirum by emailing us at bookings@themirum.co.uk for no extra charge.

However, if you contact us within 48 hours of your mirum, then a no-show charge is taken at £25 per person.

do you have a mobile app?

Not yet, but watch this space…

how can I contact you?

Reach out to team mirum via our ‘get in touch’ page, by emailing hello@themirum.co.uk, or dm @themirumuk on Instagram, Twitter or TikTok.

how can I share my mirum?

Tag us in your photos and videos on socials @themirumuk. We would love to see a sneak peak into your mirum experience!

how can I provide feedback?

As a small business, we are committed to serving our customers to deliver the best experience and continually looking for opportunities to grow and be even better!

We would love to hear your feedback - the good and the bad.

Reach out to team mirum via our ‘get in touch’ page, by emailing hello@themirum.co.uk, or dm @themirumuk on Instagram, Twitter or TikTok. We will also text you a link to our customer feedback survey, which will help us on our journey to perfecting the mirum.